The advent of broadband with affordable internet, home wi-fi and smartphones, has left the average person with more options for media and entertainment. There are some who no longer own television sets whilst other long stopped buying newspapers and magazines. Connectivity options, have made it possible for many to be online most of the time. Both formal and informal communication has migrated to online channels which are available as long as one is connected to the internet. Social and professional groups also keep us online all the time.
Online media has more advantages over conventional media because information is shared in real time. It is a fact that time is money and any peace of news received at the earliest possible time, will always carry with it potential for either outperforming competition or introduction of a new innovation. It is therefore cardinal for any entrepreneur to have a presence in the Social Media corridors. Timely information can also be cardinal for personal reasons, which could be safety, economic or even academic. Some institutions, private or public are also using Social Media forums for communication.
On the entertainment front, music is easily downloadable online and cost far much less than what is on the conventional music stores. Some music houses are only producing online versions of their work. There are also a number of online television and radio stations. Watching one's favorite movie, is now easier with so many movie channels and stores that are online. A number of Tv series and even some sopies are also now available online. All these online activities, make it not so necessary to own a radio or television set.
Clearly this has left the traditional advertising agencies under survival threat. Whilst other have migrated to the Social Media channels, there are some that still do not see the need for it. For anybody planning to run a marketing campaign, it is a fact that if they ignore Social Media, there will miss out reaching a sizable potential market. It is therefore cardinal for any business to have a Social Media Marketing strategy. An indisputable fact though, is that there are some traditional individuals, who are still loyal to the conventional media channels. It makes it important therefore to run the campaigns on both channels. Whilst adverts on the conventional channels, can cost an arm and a leg, with the right assistance, the cost for a campaign on Social Media will never break the bank account. An understanding of your audience will then help to know how much effort to spend on which channel. How have you migrated your marketing campaigns from conventional to Social Media? We would like to hear from you and don't forget to share this article so that others may be informed.
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