Content Marketing for a Large Corporation

Content marketing is easier for a small enterprise especial if its a one man band. For a consultant or a  life coach operating as an individual or with a small staff complement, it is quite easy to articulate the product offering as the first person, and appeal engagement with your targeted audience. However for a large corporation that has got many departments, this might be a little challenging. Challenging but not impossible. Some corporations hire Social Media Managers who play the role similar to that of Public Relations though with a bias towards marketing. Others completely outsource the Social Media activities. Both on these instances, the communication is diluted as it is not coming out of the first person and diluted content does not attract dialogue, although campaigns in the form of competitions would still make an impact.

Content marketing is premised on consistent communicating with a view to educate rather than make a sale. A sale is achieved after the prospective client has had enough information about the offer and even engaged for clarification. This has been stimulated by online commerce, which is being promoted by mobility. An informed client is able to also recommend to their peers or those that they influence. It is critical to follow anyone on Social Media Forums who yields influence over your potential market. Your promotional material can be shared in other forums where you may not have a presence as an organisation. This is the other advantage with content marketing.

The marketing department may not have the capacity to disseminate enough content about activities of a large cooperation. An effective Content Marketing Strategy would not be effective if it solely relies on the marketing department for its implementation. This is where Enterprise Resource System comes to the picture. An ERP system brings together back office and front office activities with a purpose to streamline activities and synergize resources. Information shared within the organisation, through the ERP System, can be edited to form part of our Content Marketing offering. Our clients would love to know how we operate differently from competitors. An insight into what differentiates us, can win us more customers. With Content Marketing, an organisation, can not involve its clients in deliberations that may jeopardize trade secrets or other sensitive information. But through the ERP System, an organisation can share relevant information with clients and the information would be best shared directly from  the various departments as it will be practical, attractive and on real time. For our targeted audience to follow us and rave about us, this information must be shared consistently and where there is engagement, we should be able to respond timeously.