Search Engine Optimization is cardinal for anyone who has a website. According to webopedia.com, "Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines." Driving of traffic is literally dependent on search engines. Our involvement in the digital space is so that we can reach out to potential clients. Whilst search engines do explain how they go about ranking websites, everything happens behind the scenes and we have little influence over those processes. The least we can do is comply with their regulations and suggestions. Our sites ought to be presentable in terms of structure and ambiance, it should be easy to navigate through them.
A lot has been said about whether being active in Social Media affects our Search Engine Optimization. It does not. However, being active in Social Media helps us take charge of driving traffic to our websites. Instead of relying on search engines to rank us, a process that takes place behind the scenes, we are able to drive traffic directly. Through Social Media we are able to transfer the popularity of our websites from being a behind-the-scenes activity to an activity right before us. All the friends and followers that we connect with, we can direct them to our website. There are several innovative ways of directing traffic to our website. A cardinal strategy will make our website the landing page for any campaign we do in our Social Media Networks. It is easy for one to just click a button that leads them straight to our website. Some of our campaigns can just be snippets in Social Media where we give a link to our website where the full campaign takes place.
Social Media can also be the best medium to campaign for clients to register for membership in our website. Various campaigns can be used to attract clients to register for membership. Members will be afforded different types of attractive benefits. As a condition to attaining membership, clients will provide us with contact details making it possible to communicate with them directly. Social proof is cardinal to our marketing strategy and we need a community of advocates, who rave about us taking a lead in advertising us through word of mouth. Through Social Media we then are able to disrupt SEO and take charge of making our website popular. However, this does not in anyway replace SEO as we will only reach out to those that we interact with through Social Media. There is still a number of potential customers out there who are not on any Social Media network and will rely on search engines to reach out to us. We still need to optimize our websites for search engines, both strategies should run concurrently and be a part of our digital marketing.
Has Social Media helped popularize your website? Kindly share your experiences in the comments below. Should you need help with a robust Digital Marketing Strategy which incorporates Website Design, SEO and Social Media do not hesitate to contact us.
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