Follower categories and their impact on your Social Media Marketing Strategy

One of the marketing objectives in Social Media Forums is to get followers to engage. There are different rungs at which you will engage with followers. There are some whose engagement will end by merely following you. Whilst this is the lowest category in the engagement rung, it holds some value in that these followers could be migrated to a better category. Following this group are those that will just like your posts without commenting. This groups goes a step beyond just following, they view what you share, and they like. This could indicate some improvement from the first group but again this action does not mean much to justify our investment. This reaction is still not what we are looking for, but this group belongs to an important sector of our target market. They have paid some attention to our activities.

Next to this group are those that will make inquiries or ask questions about our products. This is a critical group because the way we respond could literally convert them to sales. This group actually brings us to another important point in our Social Media Strategy, we might need different individuals engaging with our followers. For technical inquiries, we need the most technical brains showcasing our technical expertise. Remember that internet has equipped our market with information and when they engage us, they are actually knowledgeable to some extent. For engagement on a situation that bares the possibility of sales conversion, we need our sales expert to harvest this potential.  We also have another group of followers who will go through our content and give us negative feedback. Some will criticize everything about our work and run short of calling us names. This is valuable engagement. It is valuable in that, if we analyse what they criticize us on, we might actually land ourselves on a competitive edge. Criticism from a competitor, could mean just a feat of jealous; whereas criticism from a potential client will always point to room for improvement.

Those that have done business with us migrate to another group that raves about us. This group needs to be given its own type of attention because they become brand ambassadors and will push our interests through word of mouth marketing. This is the group that will share our content. They will also recommend us to anyone within their social circles. The more followers we have in this group, the less paid advertising we will need. It is therefore cardinal to convert the larger part of our followers into this group. Our strategy should help us identify these important engagement rungs from our followers and migrate them to the most important group; those that rave about us. Our engagement with this group is more valuable than a company profile that details our past experiences. For most small business operators, our potential B2B clients will always request a company profile before giving us any business. The profile details our trading history. Our engagement, especially with clients that we converted to sales, is more valuable in profiling our business than historic events, that may have been left redundant by the paced changes in our environments. Ou

Our followers do not only authenticate us to their peers but can also be part of our profile for B2B clients. Have you ever used Social Media Activities to profile your business, we would love to hear your valuable comments below....