Social Media and Small Enterprise Opportunities

Social Media and Small Enterprise Opportunities

The average member of any social media platform, engages to have a good time through sharing memorable lighter moments in life. Others also engage in discussion of various topics and yet some use these platforms to gossip. Various interests groups have different forms of engagements within these platforms. Some companies have turned to Social Media to pursue aggressive digital and electronic online marketing. Civic and Non Profit Organisations have also taken to Social Media to campaign for their programs and or specific projects.

What makes Social Media appeal to almost all spheres of life is engagement. Most marketing campaigns suffer the challenge of arm twisting if not forcing potential clients, and most of their promises are not real. Because the very nurture of Social Media is to get participants to share precious moments and ideas, advertisements and marketing campaigns on these platforms, have the same flair. All promotions are based on active participation with the targeted audience. Potential clients are encouraged to re-tweet, to like to comment or even make an addition on a campaign. The promoter also has to respond to all comments, leaving the potential client with the feeling that their views are valued. This naturally builds loyalty which could be turned into potential business or repeat sales.

A small scale entrepreneur can penetrate an existing market or introduce a new product without a lot of investment in marketing campaigns. Building relationships does all the advertising. There is no better way to win someone's trust than to engage them in a conversation. Social Media offers a platform to engage with potential clients. Most conventional advertisements are based on artificial scenarios and promises that are seldom realized. A campaign on Social Media addresses the exact challenges of the potential client and the promises can be measured against an identified need. The potential client is able to engage with the supplier and discuss not only the details of the product or service but any other possible interventions in solving the situation.

Social Media provides more opportunities to small scale enterprises as they are able to engage with potential clients. There are automated systems that can be used to respond to client queries and inquiries, but its easy to distinguish responses that are not personal. Once the potential client feels that there are not being given individual attention, they may loose trust in the potential supplier. Social Media is available to everyone who owns a smart phone and most teen to adults own these gadgets. A entrepreneur with the zeal to appeal to any targeted market or grow their market share, can successfully do so, at the fraction cost of conventional advertising, through Social Media.