January marks the beginning of the year. A lot of social activities begin with the new year. Children begin school whilst other move to a higher grade. As individuals we make resolutions for the new year and at the first month we try our level best to honor those resolutions. Businesses also have plans and programs that begin with the new year. Budgets are released and spending is generous for some whilst others are very cautious as they seek to spread their resources throughout the year. Most of us would have over indulged during the festive season and January finds us literally broke. Broke as we are, we are part of your valued customers and it is through us that you will meet your objectives for this new year. The question is, since most of us are generally broke and our buying power is literally at zero, do you ease up in reaching out to us until our situation improves? Some of us might actually need a couple of months before we recover from festive expenditures.
When we are down, we normally need a shoulder to cry on. We need someone to assure us that tomorrow is going to be better. We seek solace from friends and acquaintances. Cyber space has removed the barrier of distance to be in touch with those whose company we enjoy. A problem shared is a problem solved. We naturally turn to Social Media where we get motivational messages. Some of our friends share jokes that have a relaxing effect; showing us how we over indulged during the festive season. Social Media is the place that gives us temporary relief from our real life January misery. An astute marketer should be able to help any business tell their story such that they appeal to a target audience despite the audience's mood. This is the time to drive traffic to our website. Our audience is already online though not necessarily looking for us. Care must be taken not to be too pushy and forcing our products in front of our audience. That can be offending. The information we share should showcase how our products will solve the problems our clients are facing.
Social Media is mainly about being social and having fun. Our content strategy should have the same theme. When our content is deemed to be both fun and problem solving, we will entice our audience to share our material. When our material is widely shared we tend to benefit from the exponential effect - a friend shares with their friend who shares with their friend - and might even end up with a viral campaign. So content marketing should not only be serious and factual but witty, humorous and entertaining. It is not always possible to get an internal person who can have all these attributes, hence the need to outsource part or all of our digital marketing activities.
Should you be in need of assistance with your Digital Marketing, Website, Content Marketing, Social Media Marketing, you can visit our website www.alefinnovations.com or contact us directly. Your comments are also most appreciated, do not hesitate to also share this article - sharing is caring.
No comments:
Post a Comment